BA (Advertising and Brand Management)
Pursue BA Advertising & Brand Management for career opportunities in advertising, branding & marketing with top colleges & universities.
Course Overview
BA (Advertising and Brand Management)
B.A. in Advertising and Brand Management is an undergraduate academic degree program that focuses on teaching students the principles and practices of advertising, marketing, and brand management. This program typically covers topics such as consumer behavior, market research, advertising strategies, brand development, and communication techniques. Graduates of this program are equipped with the knowledge and skills needed to create effective advertising campaigns, manage brands, and engage with target audiences in the competitive business world.
Advertising and Brand Management
Advertising and Brand Management are two closely related concepts in marketing that focus on promoting a company's products or services and building a strong brand identity.
Advertising and Brand Management
Advertising involves creating and distributing messages through various channels to reach and persuade a target audience to purchase a product or service. It aims to increase brand awareness, drive sales, and communicate the unique selling points of a brand.
Brand Management is the process of maintaining, improving, and upholding a brand's reputation and perception in the market. It involves developing a brand strategy, monitoring brand performance, and ensuring consistent brand messaging across all touchpoints.
Together, advertising and brand management play a crucial role in shaping consumer perceptions, building brand loyalty, and driving business growth.
Eligibility Criteria for BA in Advertising and Brand Management in India
Educational Qualifications: Candidates must have completed their 10+2 or equivalent from a recognized board.
Minimum Marks: Typically, a minimum aggregate of 50% marks is required in the qualifying examination.
Entrance Exams: Some universities or colleges may require candidates to appear for specific entrance exams like DUET, SET, etc.
Merit-Based Selection: Admission may also be based on merit in the qualifying examination.
Age Limit: There is usually no specific age limit for this course.
Nationality: Indian nationals as well as foreign nationals can apply for this course.
Specific Requirements: Some institutions may have specific requirements like a portfolio, statement of purpose, etc.
Note: It is advisable to check the specific eligibility criteria of the institution you are applying to as requirements may vary.