BA (Marketing Management and Retail Business)
Gain insights into the BA in Marketing Management and Retail Business, including eligibility criteria, entrance exams, and career scope in the retail industry.
Course Overview
BA (Marketing Management and Retail Business)
Bachelor of Arts in Marketing Management and Retail Business is an undergraduate degree program that focuses on teaching students the principles and practices of marketing management in the context of retail business operations. This program typically covers topics such as consumer behavior, branding, advertising, sales management, retail operations, merchandising, and market research.
Marketing Management
Marketing management involves planning, implementing, and overseeing marketing strategies to promote products or services. It includes activities such as market research, product development, pricing, advertising, and distribution.
Retail Business
A retail business is a company that sells products or services directly to consumers. Retail businesses can operate in physical stores, online, or a combination of both. They typically purchase goods from wholesalers or manufacturers and sell them at a profit to customers.
Eligibility Criteria for BA in Marketing Management and Retail Business in India
Educational Qualifications: Candidates must have completed their 10+2 or equivalent from a recognized board or university.
Minimum Marks: Typically, a minimum aggregate of 50% marks is required in the qualifying examination.
Entrance Exams: Some universities or colleges may require candidates to appear for specific entrance exams like DU JAT, IPMAT, etc.
Merit-Based Selection: Admission may also be based on merit, considering the candidate's academic performance in the qualifying examination.
Age Limit: There is usually no specific age limit for pursuing a BA in Marketing Management and Retail Business.
Nationality: Indian nationality is generally required for admission.
Specific Requirements: Some institutions may have specific requirements related to work experience, internships, or extracurricular activities.
Note: It is advisable to check the specific eligibility criteria of the university or college you are interested in applying to, as requirements may vary.