BBA (Brand Management and Communication)
Discover the BBA in Brand Management and Communication. Access information on admissions, fees, entrance exams, and job opportunities in this dynamic field.
Course Overview
BBA (Brand Management and Communication)
BBA (Brand Management and Communication) is a specialized field of study within the Bachelor of Business Administration program that focuses on developing skills and knowledge related to managing and promoting brands effectively. This discipline covers areas such as brand strategy, consumer behavior, marketing communication, advertising, public relations, and market research to help students understand how to build and maintain strong brands in the competitive business environment.
Brand Management and Communication
Brand management and communication involves overseeing and controlling the various aspects of a brand in order to shape the perception of consumers and build brand equity. It includes strategic activities related to brand positioning, messaging, visual identity, and customer engagement to ensure consistency and coherence in how the brand is perceived and communicated.
Eligibility Criteria for BBA (Brand Management and Communication) in India
Educational Qualifications: Candidates must have completed 10+2 or equivalent from a recognized board or institution.
Minimum Marks: Typically, a minimum aggregate of 50% marks is required in the qualifying examination.
Entrance Exams: Some institutes may require candidates to appear for entrance exams like SET, NPAT, etc.
Merit-Based Selection: Admission may be based on merit in the qualifying examination or performance in the entrance exam.
Age Limit: Generally, there is no specific age limit for BBA admissions, but some institutes may have age criteria.
Nationality: Candidates must be Indian nationals. Some institutes may also accept NRI and foreign national candidates.
Specific Requirements: Some institutes may require candidates to have a background in commerce, business studies, or related fields.
Note: It is essential to check the specific eligibility criteria of the institute you are applying to as requirements may vary.