BBA (Retail Marketing)
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BBA (Retail Marketing)
BBA (Retail Marketing) stands for Bachelor of Business Administration in Retail Marketing. It is an undergraduate program that focuses on teaching students about the principles and practices of marketing in the retail sector. This course covers topics such as consumer behavior, retail management, merchandising, sales techniques, branding, and marketing strategies specific to the retail industry. Graduates of BBA in Retail Marketing are equipped with the knowledge and skills needed to pursue careers in retail management, marketing, sales, and related fields.
Retail Marketing
Retail marketing is the process of promoting products or services directly to consumers in a physical or online retail environment. It involves strategies and tactics aimed at attracting customers, driving sales, and building brand loyalty within the retail sector. Retail marketing encompasses various activities such as pricing, advertising, merchandising, customer service, and promotions to create a positive shopping experience and encourage repeat business.
Eligibility Criteria for BBA (Retail Marketing) in India
Educational Qualifications: Candidates must have completed 10+2 or equivalent from a recognized board.
Minimum Marks: Typically, a minimum aggregate of 50% marks is required in the qualifying examination.
Entrance Exams: Some universities or colleges may require candidates to appear for specific entrance exams like SET, NPAT, etc.
Merit-Based Selection: Admission may also be based on merit in the qualifying examination.
Age Limit: Generally, there is no specific age limit for BBA admissions, but some institutions may have age restrictions.
Nationality: Indian nationals as well as foreign nationals may be eligible, depending on the university's policy.
Specific Requirements: Some institutions may have specific requirements like work experience, internships, or personal interviews.
Note: It is advisable to check the specific eligibility criteria of the university or college you are interested in applying to, as requirements may vary.