BCom (Advertising and Brand Management)
Uncover the BCom in Advertising and Brand Management. Find essential details on admissions, course structure, fees, and career paths available to you.
Course Overview
BCom (Advertising and Brand Management)
BCom (Advertising and Brand Management) is an undergraduate degree program that focuses on teaching students about advertising strategies, brand development, consumer behavior, market research, and communication techniques. This program equips students with the knowledge and skills required to create successful advertising campaigns, manage brands effectively, and understand the impact of branding on consumer perception and behavior.
Advertising and Brand Management
Advertising and brand management are two closely related concepts in marketing that focus on promoting products or services and building strong brand identities.
Advertising Advertising involves creating and placing advertisements to reach and persuade a target audience to take a specific action, such as purchasing a product or service. It aims to increase brand awareness, drive sales, and communicate the unique selling points of a product or service.
Brand Management Brand management refers to the strategies and activities undertaken to build, maintain, and enhance a brand's reputation and identity. This includes managing brand positioning, brand messaging, brand image, and ensuring consistency in brand communication across all channels.
Effective advertising and brand management are essential for businesses to differentiate themselves from competitors, connect with consumers, and build long-term relationships with their target audience.
Eligibility Criteria for BCom (Advertising and Brand Management) in India
Educational Qualifications: Candidates must have completed 10+2 or equivalent from a recognized board.
Minimum Marks: Typically, a minimum aggregate of 50-60% is required in the qualifying examination.
Entrance Exams: Some universities may require candidates to appear for entrance exams like DU JAT, SET, etc.
Merit-Based Selection: Admission may be based on merit in the qualifying examination or entrance test scores.
Age Limit: Generally, there is no specific age limit for this course.
Nationality: Indian nationals as well as foreign nationals may be eligible to apply.
Specific Requirements: Some institutions may have specific requirements like work experience, portfolio submission, etc.
Note: Eligibility criteria may vary from one institution to another, so candidates are advised to check the specific requirements of the college/university they are applying to.