MSc (Mass Communication, Advertising and Journalism)

MSc (Mass Communication, Advertising and Journalism)

MSc (Mass Communication, Advertising and Journalism) is a postgraduate degree program that focuses on the theoretical and practical aspects of mass communication, advertising, and journalism. Students in this program typically study topics such as media ethics, public relations, media law, advertising strategies, journalism practices, and digital media. The program aims to prepare students for careers in various fields such as journalism, advertising, public relations, broadcasting, digital media, and corporate communications.

Mass Communication:

Mass communication refers to the process of transmitting information to a large audience through various forms of media, such as television, radio, newspapers, magazines, and the internet. It involves the creation, production, and distribution of messages to reach a diverse and widespread audience.

Advertising

Advertising is a form of marketing communication that aims to promote or sell a product, service, or idea. It involves creating persuasive messages and delivering them through various media channels to target specific audiences. The goal of advertising is to influence consumer behavior and generate awareness, interest, and desire for the advertised product or service.

Journalism

Journalism is the practice of gathering, assessing, creating, and presenting news and information to the public. Journalists investigate and report on current events, issues, and trends through various media platforms, such as newspapers, magazines, television, radio, and online publications. The primary purpose of journalism is to provide accurate, timely, and relevant information to the audience.